Bookeen Cybook. This French product is nicely priced but not so much so that it will likely play much of a part in your purchasing decision when compared to Kindle's Paper White. I haven't heard anything bad about this eReader, that said I'd still steer you toward the Paper White at this price.
PROS: 100 books included with the eReader. Long Life Battery. Ink Screen Technology.
CONS: It's only an eReader
FOLLOW LINK: Bookeen Cybook Gen 3 eBook ReaderTM (£60+/-)